With the Winter Olympics you get none of these half-hearted football injuries – when snowboarders crash they do a proper job of it. I am still waiting for the biathletes to raise their game. They could so easily generate more media interest by taking the occasional potshot at the crowds.

I find the biathletes the most impressive of the contestants - endurance, strength, mental resilience - but I admit that the snowboarders have muscled in on the Winter Olympics with some incredibly spectator-friendly competition formats. Figure skating looks maybe a little dated. But it’s all glorious stuff – glittering entertainment in every way – and now it’s four years till PyeongChang.  Four more years for British halfpipe contestant Dom Harington, who will surely make it through to the finals next time around. He’s a pro on the World Cup circuit and he built his skills the British way: trying snowsports in the Cairngorms first and working hard on the dry slopes down south during his teenage years. More importantly, Harington is one cool uncle as he told me before Christmas that he was bringing his 4-year old nephew to Sochi. (They travelled there with a pair of Team Magnus stumpy skis in the suitcase, of course – you can’t take a kid to the Winter Olympics and not let them try skiing.) I did try to rope Harington in for some PR for the Desert lynx snowboard which we sell but bizarrely he claimed it was “unnecessarily robust for beginners”, not a comment we can easily reshape into a sales pitch.

Now it’s back to the grind here in Team Magnus. I’ll miss the Olympic coverage but for the blood-thirsty (and who hasn’t watched Ski Sunday half-hoping to see a spectacular fall?) there’s always the Six Nations.

http://www.bbc.co.uk/sport/winter-olympics/2014/medals/countries

http://www.teamgb.com/

https://www.facebook.com/britishfreestylesnowboardteam